This week we welcome onboard Tim Matthews.
He’s the Vice President of Marketing for Incapsula, a cloud based security and acceleration platform that serves over 300,000 users across the globe. Tim is An experienced marketer across a broad range of technologies, building numerous marketing teams to help grow businesses, including two major acquisitions. Tim is also a published author and today is going to talk us through building Demand Through Influencers: with an insight into How to Build Referral, Advocacy and Affiliate Programs.
In this episode you will learn:
- Why you don’t always need to fill the top of the funnel
- How writing a book will expand your horizons
- What simple programme will 10x your referrals
- Who is an advocate and why you need them
- How you to find and engage your advocates
- When to run a survey
- Affiliates vs Paid Ads
- What assets to offer your affiliates
- How this all works for B2B
“don’t underestimate what people don’t know” – Tim Matthews
Links and Resources Mentioned In This Episode
- KISS principle
- The professional marketer
- Net promotor score
- Impact radius
- Sales force
Thanks for Listening
Thank you so much for spending time with me again this week. I’d love to hear your feedback of you’ve got an idea to share. Leave a message in the comment section below!
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A big big thank you to Tim Matthews for joining me this week. Until then, See ya!