Hey! This week we have Kyle Lacy on board to chat with us about his obsession with technology and how it changes human behaviour. Why? you might ask! Because every bit of digital marketing uses some kind of technology – it’s digital, it’s in the name!
Kyle has been the director of global content marketing at SalesForce and now he heads up the team at OpenView and is head of marketing there. We chat all about content marketing and continuous improvements you can make to continue your success. Scrum methodology, the death of the ebook and how drinking beer at the right time will help build better marketing campaigns!
In this episode you will learn:
- Embracing continuous rapid improvement
- Agile & The SCRUM methodology
- SMART goals
- Why e-books are dead
- Making content valuable
- Why building trust is SO important
- Collate your data & drive your actions
- The future of branding
- The data tools of the trade
- How Content Marketing & Social Ads Can Work For You
- Why shortcuts and ‘growth hacking’ are pointless
Links and Resources Mentioned In This Episode
Thanks for Listening
Thank you so much for spending time with me again this week. I’d love to hear your feedback of you’ve got an idea to share. Leave a message in the comment section below!
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A big big thank you to Kyle Lacy for joining me this week. Until then, See ya!
(now live – 31/05/2016)